The Big Data Behind Fantasy Football Betting: Oulala

oulala

Oulala Games, created and owned by Benjamin Carlotti and Valéry Bollier, is a relatively new contender in the gaming world. But despite having been around for only three years, they’ve quickly made a name for themselves with their play fantasy football platform, titled after their company, Oulala. The game initially ran as a free to play model, but has recently switched to a monetized version of the game. The goal of the platform is to create a football simulation experience with results mirroring reality as closely as possible. To accomplish this task, there’s a ton of complex math and computer algorithms taking place behind the scenes, and it’s working. Oulala currently boasts that their game is the only one on the market that constitutes as a purely skill-based experience.

The developers at Oulala are passionate about sports and fantasy leagues. Valéry strongly believes that fantasy sports are all about proving your own individual knowledge of sports over that of your friends. While developing the game, a strong emphasis was placed on trying to create a medium between a very realistic, monetized game, and a game that was genuinely fun to play in its own right. Valéry states that their ambition was certainly a bit risky, but that he believes experimentation and overcoming the failures of those experiments are essential to creating a successful product. Even now, the math behind the game is being worked on to be more efficient and more realistic, and the owners of Oulala Games believe this will indefinitely be an ongoing process moving forward.

In addition to their stance on developing the game itself, Benjamin and Valéry have a firm position in dealing with how they market to, and interact with, their players and fans. They harbor a community driven approach, and are constantly taking feedback from players to make improvements that not only the developers want to see, but that the players want to see as well.

Screen Cap Of Oulala Website

oulala-site

But the list of trials doesn’t stop there. A lot of negativity from the media is directed towards DFS (Daily Fantasy Sports), particularly because of the monetization aspect of it. Valéry argues against the claims that the game should be required to be strictly monitored by the legal system, stating the primary goal of the game is not the money (though it is an additional exciting incentive), but rather the bragging rights associated with knowing more than your opponents about the sport. The developers emphasize that the social aspects of the game are the main focus and draw to the game, with the satisfaction of being able to prove one’s skill being a close secondary focus, and money trailing in the position of icing on the cake.

Moving forward, Oulala Games are very confident that they’re on track to success. The company already has its marketing plan completely mapped out, a series of partnerships involved in the game’s development, and anticipate a large profit by the end of 2016. As the only monetized DFS simulator on the market, the only real question is whether or not a competitor will try to move in on the fantasy league action.

Categories: Default